Silvia Forroova is the Director of Partnerships & Sustainability for the CPHI portfolio at Informa Markets and Founder of CPHI's Sustainability Collective. With over 15 years of experience in global events, throughout her career, Silvia has contributed to the success of multiple large-scale trade shows and conferences across international markets. Her extensive global brand and event leadership experience has consistently delivered exceptional results and strategic growth for the communities and organisations she represents. Silvia brings valuable expertise to her role with the CPHI portfolio while championing sustainable practices through the Sustainability Collective initiative. She is also actively involved with Women in Exhibitions, further demonstrating her commitment to industry leadership and development. Silvia's skills include strategic leadership, partnerships, sustainability strategy development, building impact networks, and she continues to drive innovation at the intersection of events strategy and sustainability.