Francesca de Rensis joined Indena in 2019, after gaining significant professional experience in FMCG multinational companies, both at headquarter and subsidiary level. She has a broad and deep knowledge about product and advertising innovation, market research, consumer insight, brand positioning, media strategy planning and production. Trade marketing too was one of her key skills for achieving business results. Digital e-Commerce Social and CRM have always been managed as part of the marketing mix. Over the years, she increased her people management responsibilities, building stimulating and addictive working environment and always supporting team members growth. She is committed, results oriented, projects owner, passionate for excellence, reliable and direct in relations.