With a Business Administration degree and specialization in International Marketing from the University of La Sabana, Colombia, this professional has 21 years of experience in the pharmaceutical industry, 18 of which were with Venus Remedies Limited (VRL). Since 2006, he led LATAM market development from scratch, utilizing effective communication and collaboration with colleagues and distributors. He excels in managing daily business activities, enhancing overall functions, and strategizing to drive LATAM sales.