Brent Lieffers is currently the Sr. Director of Innovation Advocacy, having joined Cytiva in 2022 as the general manager for the company’s Aseptic Filling business. He has over 30 years of extensive experience in the pharmaceutical industry, from API manufacture through to fill/finish, in operations ranging from small clinical to large commercial scale production. Driving technological innovation in drug product manufacturing, Brent is an advocate for outcome-based regulatory compliance based on QRM/QbD, robust risk assessment, accurate real-world data and scientific rationale with the ultimate goal of improving patient safety.