Branding Yourself in a Crowded Market

It can be difficult to stand out when you’re looking to attract new pharma partners. Reputation and referrals are key, but they aren’t always enough. To be seen as unique and increase awareness with potential partners, consider examining and better establishing your brand, so your audiences know what you stand for, why it’s relevant, and how it’s different.

This interactive, engaging workshop will review the elements of branding your business and sharpening your communications. The conversation and exercises will be focused specifically around the challenges of service providers in the pharmaceutical space.

We’ll get participants to start thinking about their brands more deeply, focusing on aspects including:

• Defining your unique value props
• Focusing on brand story as a differentiator
• Identifying what’s truly important to key decision-makers, including their pain points, hurdles, and motivations
• Examining positioning and communication white space
• Uncovering foundational insights than can help you reframe your communications