Bridging the Healthcare Access Gap with AI

US healthcare industry has undergone tremendous digital transformation in recent years, but critical care access to lower income ethnicities is still in its nascency. This population have historically showcased substantial hesitation to seek any timely medical assistance. While lack of sufficient financial resources plays a critical role, the existing cultural and knowledge barriers also contribute significantly to widening the healthcare access gap.

Recent technological advancements have opened avenues that can identify both patients and their caregivers, who play a critical role in patients’ diagnosis, building healthcare knowledge and instilling confidence in required therapeutic procedures. A digitized go-to-market strategy featuring connected media coupled with smart wearable devices and location encoding can be collectively leveraged to reach this key audience group.

The AI/ML algorithms can be thoroughly trained to identify useful targeting signals from the user's digital presence. These user interactions can be further assimilated to identify contextually relevant interest topics and decipher potential audiences on digital avenues to serve that brand message. In conclusion, grasping the true health access journey of any lower-income ethnic group is important to design beneficial touchpoints that can alleviate patients’ concerns and allow them to break access barriers and opt for appropriate healthcare.