Elevating Brand Perception: Integrating Advocacy Projects into Business Strategies

In this insightful session, we explore how pharmaceutical companies integrate advocacy projects into their marketing strategies to address growing scrutiny and the demand for transparency and social responsibility. By examining a case study with Merck, we will demonstrate how these initiatives not only positively impact brand image and build trust with consumers and employees but also significantly enhance brand perception among end users and foster internal loyalty. Attendees will gain valuable insights into leveraging the intersection of marketing and advocacy to create authentic, meaningful connections, ultimately driving corporate, human resources, and social benefits.