Keynote: Rethinking Sustainable Packaging – Turning Costs into Investments for Transformative Leadership

Global markets are increasingly penalizing linear business models that harm the environment and society, making a strong case for sustainable practices. In pharmaceutical packaging, this shift demands rethinking strategies to maximize resource efficiency while protecting human and planetary health. As packaging systems evolve in response to consumer preferences and regulatory pressures, businesses must recognize that the costs of inaction far outweigh the investments needed to adapt. Those leading sustainability initiatives must craft compelling narratives for leadership, highlighting how sustainable practices can turn perceived costs into long-term investments with tangible returns.

Drawing on our extensive experience working globally with the pharmaceutical sector and healthcare brands, Anthesis will frame these challenges, and demonstrate that by looking at solutions differently, pharmaceutical organisations can create a business case for success.