Lightning Talk: CPO: What Can Pharma Learn from the Cosmetics Industry

Similar fabrication techniques are widely used across industries to maximize benefits for all users. A design approach that prioritizes ease of use, product performance, and versatility in packaging (serving as full partners to users) reveals that packaging is much more than just a container. The successful fusion of beauty and pharmaceutical concepts offers innovative ideas, with an overview of key interconnections, while emphasizing the importance of digital integration and sustainability.