Keynote: The Future of Packaging: How Smart and Connected Technologies Are Enhancing Consumer Interaction

In the pharmaceutical industry, packaging is evolving from a simple protective function to a powerful tool for consumer engagement. Smart, connected packaging technologies are transforming how consumers interact with pharma products, offering personalised experiences, real-time health information, and enhanced convenience. These innovations not only improve patient adherence and satisfaction but also provide valuable insights for pharmaceutical companies. This session will explore how these advancements are shaping the future of packaging and driving deeper connections between healthcare brands and consumers.