Accurate product sales forecasts have a profound effect on companies' ability to optimize manufacturing and supply chain, allocate budgets efficiently, and make strategic investment decisions. Generative AI and Agentic AI tools are creating new opportunities to automate more steps in the forecasting workflow for greater speed and accuracy. This session will review AI developments and approaches for use ranging from strategic pre-launch forecasts to batch-level demand forecasting. Technical and analytics concepts will be framed with consideration for typical stakeholder roles and organization change management.
