First Impressions in Healthcare – The Power of Packaging and Instruction

While the efficacy and safety of healthcare devices are paramount, the initial success often depends on the first interaction: packaging. This presentation explores how thoughtful packaging and instructional materials (IFU/QRG) can build trust and comfort with new products. We'll examine the intricate systems that must work together to achieve this seamless experience from user experience (UX) design to human factors, regulatory requirements and testing. The session will highlight strategies for designing packaging and instructional materials that not only support user safety and adherence but also enhance overall user satisfaction and product effectiveness. We’ll reference examples that demonstrate the impact of effective packaging and instructional materials, and explore how innovations in packaging technology could shape the future of packaging.

Attendees will gain insights into fostering user engagement and trust from the very first unboxing experience.