Innovation in Connectivity Roundtable: Presentations

The first part of our Innovation in Connectivity Roundtable features a series of presentations from Nemera, D4P Pharma and xTag. 

Patient Journey Driven Considerations for Integrating Digital Health for Combination Products  

• The importance of utilizing applied ethnography and other primary research methods to understand the patient journey as the foundation for integrating digital health into a device/combination product development initiative.    
• Considering patient needs in the context of a larger ecosystem including providers, payers, and regulators to develop a robust plan with respect to connectivity and digital health.    
• Examples of how this understanding is applied across the combination product development journey through organic development, utilization of platform devices, or as a lifecycle management enchantments while optimizing the user experience resulting in safe, effective, and differentiated combination products.  

Mark Tunkel, Global Category Director for Insight Innovation, Nemera 

Electronic Product Information: A Case Study on Medicine Labelling for the Visually Impaired   

• The Electronic Product Information Initiative for Medicines (ePI) aim to ease the accessibility of product information to everyone, including visually impaired patients.  
• The GS1 Digital Link aim to provide a single barcode for identification, brand protection, and access to product information for patients.  
• Our lecture will illustrate how the existing Datamatrix on packaging could be leveraged, today, by everyone, including visually impaired users, to access a tailored and relevant information. 

Laurent Tonnelier, CEO, mobiLead - xTag 

Lise Wagner, Accessibility Specialist and User Expert, OKEENEA

Traceability of Medicines: from Finished Product to Unit Dose Delivery   

• Challenges for B2B Supply Chain stakeholders  
• Regulations: a global overview  
• What about B2C

Nathalie Wardé, CEO & Founder, D4P pharma