Keynote: Sustainability in a Shifting World: Communicating With Clarity, Acting With Purpose

In today's volatile global environment, maintaining sustainability commitments is not just an ethical choice, it's a strategic necessity for companies’ resilience. Rather than viewing sustainability as a secondary initiative, successful organisations recognise it as a cornerstone of trust, competitive advantage, and long-term success. At their best, companies can be regenerative, focusing on improving the natural and social environment instead of merely minimising harm.

This session will explore what this means for the fibre-based packaging value chains, and how it translates into value for pharma industry brand owners pursuing their sustainability goals and complying to regulatory needs. New approaches in fact-based and verified metrics and LCA calculations are highlighted with examples of

• Data-driven environmental impact evaluation of paperboard materials in pharma packaging

• Regenerative forestry setting new standards in nature and climate actions and having a critical role for the long term success of fiber-based materials: Metsä’s approach aiming at verified impacts