Panel: Shifting Dynamics Between Brand Owners and Contract Packers

In today's fast-paced market, with shorter time-to-market, rapidly evolving product life cycles, and growing SKU portfolios, brand owners are under increasing pressure. To stay competitive, they’re focusing more on what they do best – building their brands – while outsourcing production, packing, and distribution.

This shift creates a unique opportunity for co-packers and manufacturers to play a critical role in helping brand owners scale, innovate, and navigate the complexities of today’s regulatory landscape. Here's how contract packers can rise to the challenge and become key strategic partners in the brand journey!