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Guest FAQ

  • How do I register?

    You can register for CPHI Milan 2026 here. Once you’ve completed registration, we will send you a confirmation email, as well as a magic link to access the full event planner. Closer to the event, you will receive an email with your printable badge (required for entry). Please ensure all information is accurate to improve your matchmaking experience on the platform.

  • How can I use the Event Planner & App to make the most of my time at CPHI Milan?

    Ask Sherlock to find your network

    Our AI agent, Sherlock, analyses your goals, interests, and needs to surface the companies, products and sessions that matter most – so you can spend less time searching and more time making meaningful connections.

    Extend your networking window

    Why limit yourself to three days? On the event planner, you have over 15 weeks to make connections. Message exhibitors, schedule meetings in advance, and build your contacts list. Make every moment count.

    Navigate smarter with our interactive map

    Bookmark the exhibitors you want to visit and they'll be highlighted on the floorplan, creating your personalised route through the show floor. Plus, find our conference theatres, food and drink options, toilets, charging points, seating areas and more – everything you need at your fingertips.

  • Is my data secure?

    Yes, your data is protected in accordance with Informa's privacy policy. We take data security seriously and comply with all relevant data protection regulations. For full details, please review our privacy policy.

  • Need help?

    Please contact our Customer Service team who will be happy to help.

    Email: CPHIcustomerservice@informa.com

    Whatsapp: +31 20 245 5355

    CS Hotline: +31 (0) 20 245 535

    Our support hours are Monday to Friday, 09:00 – 17:00 CET.

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Learn more

Key Partners

Theatre Sponsors

Sustainability Summit Sponsors

Sustainability Partners

Hidden FAQ

  • Can I bring children? Is there an age limit?

    Entry is restricted to anyone aged 18+. There is no childcare available at the show.

  • Can I bring pets?

    Only assistance animals are permitted at CPHI Milan. If you'll be bringing one, please let us know in advance at cphicustomerservice@informa.com so we can inform the venue.

  • Is there a dress code?

    Business casual. We recommend comfortable shoes, as you'll be on your feet throughout the day.

  • Are there hotels nearby?

    Yes. CPHI Milan has partnered with bnetwork to bring you exclusive travel deals to make your CPHI Milan and Sustainability Summit experience even more exciting.

    Book from our official partner hotels here. For more travel and accommodation information, visit our Travel & Venue page.

  • A company has contacted me offering hotel rooms for CPHI Milan. Is it genuine?

    Our only official accommodation partner is bnetwork. We never contact attendees or exhibitors by phone or email to sell rooms. If you're unsure, don't pay, and forward the message to our customer service team.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.


  • Do I need a visa to attend?

    Visa requirements depend on your nationality. To check the visa requirements for your country, visit https://vistoperitalia.esteri.it.

    Once you've registered, you can request an official invitation letter from MiCo DMC, our official partner, to assist with the necessary invitation letter and supporting documents for a fee of €125.

  • I need a visa invitation letter

    In line with Italian regulations, Informa Markets (the event organiser of CPHI Milan and CPHI Sustainability Summit) cannot issue or sign visa invitation letters. However, we have appointed MiCo DMC as our official partner to assist with this process. MiCo DMC, can assist by providing the necessary invitation letter and supporting documents for a fee of €125.

    Request your Visa Invitation Letter here.

    For any questions regarding the visa invitation letter, please contact MiCo DMC at cphi.visa@micodmc.it. Please note that obtaining a visa is your responsibility, and neither the organizer nor MiCo DMC can guarantee approval or influence the decision. To check the visa requirements for your country, visit https://vistoperitalia.esteri.it.

    For your application, you will need your registration key. This key can be found in your confirmation email with the subject 'Your registration is confirmed!'.

    We strongly recommend starting your application as early as possible, as processing times vary by country.


  • Do I need to pay to attend?

    CPHI Milan uses a tiered ticketing system. Compare tickets here.

  • Can I upgrade my ticket?

    Yes, subject to availability. Upgrade your pass to unlock premium benefits that give you a competitive edge.

    Upgrade now (you will need your registration key handy, which can be found on your registration confirmation email) or explore all available packages to find the right fit for you.

  • I haven't received any registration emails. What should I do?

    Check your junk folder and search your inbox for an email from CPHI Milan, titled 'Your registration is confirmed!'. If you're using a work email address, ask your IT team to allow emails from noreply@visitcloud.com, as they may be blocked.

    If you are still struggling to find it, contact our customer service team who can forward it onto you.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.


  • How can I update my details?

    You can edit your profile picture, social media and contact information in the ‘Edit my profile’ section on the CPHI Milan platform and app. Personal details, such as your name, email address, country and registration answers are locked as these are the answers we received in your registration form. If you need to change anything, please reach out to our customer service team.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.

  • Can I transfer my ticket to a colleague?

    No. Tickets are registered to the named attendee only and cannot be transferred. Your colleague can register here.

  • What is the cancellation and refund policy?

    By registering for CPHI Milan, you agreed to our Terms and Conditions, which include the refund policy. Your registration is irrevocable, and any registration fees paid will not be refunded.

    All attendees are bound by our Event Code of Conduct. Any violation may result in removal from the event without a refund.

    If you still wish to cancel your registration, please reach out to our customer service team who will process this cancellation for you.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.

  • Cancel my registration

    By registering for CPHI Milan, you agreed to our Terms and Conditions, which include the refund policy. Your registration is irrevocable, and any registration fees paid will not be refunded.

    If you still wish to cancel your registration, please reach out to our customer service team who will process this cancellation for you.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.


  • The event has been cancelled or postponed. Can I get a refund?

    If Informa cancels or postpones an event and does not expect to hold it in the next calendar year, you can choose between a full refund or a credit note. Service charges are non-refundable. Please contact our customer service team:

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.


  • Where can I find my invoice or receipt?

    Your confirmation email, from CPHI Milan (noreply@visitcloud.com), acts as your invoice. If you need a specific invoice, please contact our customer service team:

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.


  • What are the terms and conditions for attending?

    By registering for and attending CPHI Milan, you agree to our Event Code of Conduct, Terms and Conditions and Privacy Policy.

    • Event Code of Conduct: all attendees are expected to behave professionally and respectfully. We do not tolerate harassment of any kind, including sexual harassment. Any violation may result in removal from the event without a refund.
    • Terms and Conditions: your registration means you accept all event terms, including the refund policy, attendance requirements and event policies. The organiser may make changes to the agenda, speakers and event where necessary.
    • Privacy Policy: we are committed to protecting your personal information. Data collected during registration and at the event is handled in line with our Privacy Policy and applicable data protection laws.
  • My registration is on hold (red and amber sanctions) / I'm from a country that requires additional checks

    To comply with international sanctions laws, registrations from some countries go through additional review. If this applies to you, your registration will show as pending while our team completes the checks. You'll receive an email from CPHI Milan (noreply@visitcloud.com) {within X working days} confirming the outcome. For additional questions, reach out to our customer service team.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.


  • What if I lose my badge or my QR code doesn't work?

    Go to the registration desk at any of our Entrance points with photo ID and our team will reprint it for you. Navigate yourself using our interactive map.

  • Can I leave and re-enter the venue?

    Yes. Your badge lets you re-enter during opening hours on the days included in your ticket. Please keep it with you and visible at all times.

  • How do I login?

    1. Select Log in. Do not select 'Continue as a guest'.
    2. Enter the email address you registered with, then select Next. If it's your first time creating an account, you'll be asked for your name and country of residence, and to accept our terms and privacy settings.
    3. We will send a 6-digit code to your email from noreply@informa.com.
    4. Enter the code to access your account. The code expires after 5 minutes.

  • Can I download the exhibitor list?

    We don't provide a downloadable PDF exhibitor list. Instead, browse the exhibitor list in the app and reach out to the companies and people you're interested in. Each connection is captured as a contact, and you can export your contact list at any time. Exhibitors can also find their leads in Lead Insights.

  • Can I download the attendee list?

    We don't provide a downloadable PDF attendee list. Instead, browse attendees in the app and connect with the people you're interested in by sending a message or meeting request, or by scanning their badge at the event. Everyone you connect with is captured as a lead, which you can export from platform or Exhibitors can view in Lead Insights.

    Note: if anyone offers to sell you the CPHI Milan attendee list, it's a scam. Please forward it to our customer service team.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.

  • What information do exhibitors receive when I connect with them?

    When an exhibitor scans your badge, or you connect, message or meet with them in the app, they receive your contact details: name, job title, company, email, phone number and your registration answers, so they can follow up with you.

  • Is my data secure?

    Yes. Your data is protected in line with Informa's Privacy Policy, and we comply with all relevant data protection regulations.

  • Is there a limit of how much networking I can do?

    To avoid networking losing it’s value, we implement limits on how many actions you can take in a specific time frame. We recommend targeting your outreach to people who suit your business needs and goals for the best chance of success.

    • 20 connection requests / 5 minutes
    • 50 connection requests / hour
    • 150 connection requests / day
    • 350 connection requests / week
    • 500 connection requests / month

  • How do I stop marketing emails or request that my data is deleted?

    Use the unsubscribe link at the bottom of any of our emails. To access, correct or delete your personal data, submit a request via our Privacy Policy page.

  • I can’t see the blue dot in the interactive map / I want to navigate myself

    When you first open the interactive map on your phone, you will be asked to share your location with us. We only use your location during the event days to enhance your experience and help navigate you through the venue with directions.

    If the pop-up doesn't appear when you open the map, follow these steps.

    For IOS:

    1. Go to your phone settings
    2. Search 'Events by CPHI'
    3. Tap Location and select ‘While using the app’

    For Android:

    1. Go to your phone's Settings.
    2. Tap Apps (or Apps & notifications), then select {event app name}.
    3. Tap Permissions, then Location.
    4. Select 'Allow only while using the app'.

    Check that your Bluetooth and location services are turned on for your phone. You can do this by swiping down from the top of the screen.

    Still can't see the blue dot? Close and reopen the app.


  • Our stand is not on the floorplan / interactive map

    Open your company profile and check for a 'See on map' option. If it's missing or showing the wrong location, contact our customer service team.

    Email: cphicustomerservice@informa.com

    Phone & Whatsapp: +31 20 245 5355

    Support hours: Monday to Friday, 09:00 – 17:00 CET.

    If you're sharing a stand with other companies, only 3 companies are shown on the main map view. All companies sharing the stand appear when you select it, up to a maximum of 12.


  • I’m interested in speaking / being a speaker

    We're always looking for new voices to share their expertise with our community. Submit your proposal through our call for speakers form. Our content team reviews every submission and will be in touch if your session is a good fit for the programme.

    The deadline for submissions is 15th May. For any questions, contact

  • How do I register my staff / team members?

    Everyone working on your stand needs their own registration to log in and scan badges.

    1. Go to your Tasks in the Exhibitor Manual.
    2. Select Badge registration in your task list.
    3. Use the exhibitor registration link to register your team members.
    4. Enter a unique email address for each person, and avoid generic addresses such as info@ or sales@.
    5. Team members will receive an email from CPHI Milan (noreply@visitcloud.com) with a link to complete their registration.
    6. Once registered, team members appear in your Exhibitor Center under Team members, where you can manage contact sharing and visibility.

  • How do I get badges for my stand team?

    Register your stand staff through the Exhibitor Manual. Exhibitor badges are for staff working on your stand. Contractors need contractor badges, which are only valid during build-up and dismantling.

  • Can I promote my business outside my stand?

    No. All activity must take place within your stand. Handing out flyers or samples in aisles, entrances or at other stands isn't permitted. To boost your visibility, explore our sponsorship portal for all available opportunities.

  • What is lead insights?

    Lead Insights brings all your event interactions into one place, enabling you to act more effectively, prioritise follow-up, and generate more ROI from your investment. From badge scans to digital interactions on the event app, it provides a complete picture of the way attendees interact with your brand. For exhibitors only.

  • How to access your lead insights account

    Accessing and setting up your Lead Insights account is quick and easy - and the sooner you get into the platform, the sooner you can start making use of the data available to you.

    1. Go to Lead Insights. You will also receive an email from leadinsights@informa.com.
    2. This will open the log in page. Enter your registered email and click ‘Continue’.
    3. Finally, fill in your details, create a password and click ‘Submit’.

  • How to add additional users to lead insights

    You can add as many users to Lead Insights as you’d like, so when you’re setting up your account, send invites to those who will be using the platform. This includes those making use of the data, and those who will be on your stand on-site.

    1. Navigate to the Insights page and click on your account icon in the top right corner.
    2. Click on ‘My Team’.
    3. Click on ‘Invite Member’ in the top right corner, and enter their details.

  • What is an Ideal Customer Profile in Lead Insights?

    Ideal Customer Profile (ICP) defines what a best fit lead looks like for your company. Create an ICP based on characteristics including industry, company size, and location pre-event, and as leads are collected, they will automatically be funnelled into your ICP.

  • How to set up an Ideal Customer Profile

    Ideal Customer Profiles help you seamlessly identify and prioritise leads, based on your specific criteria. Create as many profiles as you need, and watch your existing and future leads filter in.

    1. Click on ‘Ideal Customer Profile’ on the left-hand side, and then on ‘Add Ideal Customer Profile’.
    2. Select the criteria from the categories to fit the profile you’re building.
    3. Give your profile a name and description so you can easily reference it later.
  • What is 'Engagement Level' in Lead Insights and how is it calculated?

    Lead Insights uses engagement scoring to rank and prioritise leads based on their interactions with your company. Leads are ranked based on the type of interaction and the number of times they have interacted with your company, and are rated against your other leads, giving a score from "Very Low" to "Very High".

    Example: If one lead has interacted with your virtual booth, and another lead has interacted with your company by scheduling a session and having their badge scanned, the second lead will display a higher score.

  • How can I view a lead's engagement history in Lead Insights?

    You will find a list of each interaction a lead has had with your brand on their Lead Profile, and whether they have engaged with your brand multiple times.

  • Will I see all my leads from every show in my Lead Insights account?

    Yes, Lead Insights unifies your leads from event, and all other Informa events and digital campaigns you run. This will enable you to track an individual, or company, and how they interact with your company over the different touchpoints with your brand.

  • How are company profiles enriched and what information is included?

    Company profiles (Accounts) are enriched using 1st and 3rd party firmographic information. Further profile enrichment is aggregated from interactions and engagement scores of all leads from the company. Where 1st party data are not available, we utilise and regularly update 3rd party information to enrich company profiles, including size, location, market vertical, and revenue.

  • How to export your data from Lead Insights

    Lead Insights gives you all the information you need to turn your time on-site into results for your business. Each company’s follow up process looks different, so you can also export your data to upload into your CRM, or embed into your existing processes.

    1. Click on ‘Leads’ on the left-hand side, and manage the columns and filters to set up the view you want to export.
    2. Click ‘Export Leads’ and then choose from ‘Full Export’ or ‘Custom Export’. A full export pulls all your data, while a custom export only includes the visible columns.
    3. You’ll receive an email when your export is ready, and you can always click ‘Export History’ on the right-hand side to reference it in the future.

  • Can I take photos or videos at CPHI Milan?

    Please ask the exhibitor's permission before photographing or filming their stand or products. Recording conference sessions is not permitted without the speaker's consent.

  • How long is the app open for?

    The app is open until 27th November 2026, giving you extra time to network, follow up with contacts and download your leads.

  • Do you run other events? / Other CPHI events to attend

    We host industry-leading events across multiple regions. Discover our full calendar here.

  • Where / When can I find the post-show report?

    Our post-show report gives you exclusive insights into exhibitor success, visitor demographics, and key industry trends. It will be available to download in the app and from the CPHI Milan website 2 weeks after the event.

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